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A set of practical capabilities designed to drive outcomes, not just activity.
What is Ibex?
Ibex is an AI-powered CRM automation platform that helps businesses personalise and optimize player engagement without manual segmentation or campaign scheduling.
How does Ibex improve marketing performance?
By analyzing each player’s behavior in real time, Ibex decides the best action, timing, and channel to maximize retention and revenue.
Can Ibex replace my existing CRM system?
No, Ibex works alongside your CRM, automating and optimizing campaigns without disrupting your existing setup.
How does Ibex help reduce marketing costs?
It ensures promotions are only sent when they are likely to drive profit, cutting unnecessary bonuses and inefficient spending.
Who benefits most from using Ibex?
Ibex is ideal for iGaming operators and other online businesses that want to maximize player lifetime value with minimal manual effort.
