In the last instalment of our series exploring the inner workings of Ibex, we will be focusing on the final three components of the decision-making process; the Lifetime Value (LTV) model, Experimentation module and Control group module.

In this third instalment of our series exploring the inner workings of Ibex, we will be focusing on the GGR model and cost models.

Welcome to the second instalment of our series on understanding how Ibex, iGaming’s first self-driving retention tool, makes decisions. In this article, we will delve deeper into the eligibility matrix, deposit rate model and deposit amount model

Ibex is an AI retention tool that is designed specifically for the iGaming industry. Its purpose is to help companies make informed decisions about how to best retain and engage their players. But what components are involved in this decision-making process?